The business owes much of its wealth to the work of Black artists but has just a handful of Black executives in its most senior jobs. Companies large and small say they’re devoted to change.
What’s the fastest way to put music industry money into the hands of its Black creators? A small Swedish synthesizer manufacturer has a plan.
Teenage Engineering, which makes sleekly designed, retro-sounding machines adored by dance-music producers, will soon begin sharing sales revenue with a set of Black musicians and other artists of color in the United States in recognition of their role in popularizing the company’s products.
“This is not charity,” Emmy Parker, the company’s chief brand officer, said in an interview. “Not only is it the right thing to do, but it is also good for our business.”
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